... There are several influences considered in this study for selecting a university. Some of the influences are personal preference, parents, university entrance exam scores, university ranking, advisors, and friends. Most of them considered as external and situational influences. Universities Promotional...

... informal education institutions are provided. Marketing Service delivery Education Promotional methods © Emerald Group Publishing Limited 2004 The issue of educational marketing has been receiving increasing attention in recent years as more and more researchers have explored marketing...