...Sonja Martin Poole Purpose While the role of relationship marketing to consumers’ overall satisfaction with schools has been discussed in the education management literature, empirical studies on the marketing mechanisms that underpin school-customer relationships are limited. The purpose...

...Ali Dehghan; John Dugger; David Dobrzykowski; Anne Balazs Purpose – In this paper, a model of student loyalty with graduate online programs utilizing relationship marketing theory elements was developed. The relationships between service quality, commitment and satisfaction, reputation...

... its frequencies and elements in two different HE systems. Market orientation Higher education Relationship marketing England Israel The higher education market is now well established as a global phenomenon, especially in the major‐English speaking nations: Canada, the USA, Australia...

... these recommendations. Previous work on withdrawal identifies some of the factors that influence the withdrawal decision; this approach aligns with transaction based marketing and study of consumer behaviour. This article proposes that the relationship marketing and management approach that focuses on customer loyalty...