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Keywords: SOBC framework
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Journal Articles
International Journal of Educational Management (2025) 39 (2): 450–468.
Published: 04 February 2025
... the intention, usage and recommendation of ChatGPT among university students by employing the stimulus-organism-behavior-consequence (SOBC) framework. Design/methodology/approach The proposed research model was validated by employing the partial least squares structural equation modeling (PLS-SEM) approach...
