...Syed Ali Raza; Wasim Qazi; Komal Akram Khan; Syed Mir Muhammad Shah Purpose The promising factor for success in a prevailing knowledge-based economy is the excellence in customer service. Private universities are now becoming customer- and service-oriented organizations due to the competition...

...Gaston LeBlanc; Nha Nguyen This article examines the concept of service value in business education with data collected from 402 students of a small business school. A set of factors were found to impact on students’ evaluation of value during their educational experience. More precisely...