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Keywords: Service augmentation
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Journal Articles
Participation behaviour among international students: The role of satisfaction with service augmentation and brand choice attainment
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International Journal of Educational Management (2016) 30 (5): 679–697.
Published: 13 June 2016
...Tamer H. Elsharnouby Purpose – The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems from satisfaction with service augmentation elements...
