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Keywords: Strategic communication
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Journal Articles
Enhancing strategic communication for sustainable growth in private higher education: a multi-level analysis of talent, human values, external engagement and cultural diversity in Malaysia
Available to Purchase
International Journal of Educational Management 1–28.
Published: 06 May 2026
...Joana Jaya; Yasser Al Zaim; Asokan Vasudevan Purpose Strategic communication has become a vital organisational competency for higher education institutions operating in increasingly competitive and diversified environments. In Malaysia's private higher education institutions (PHEIs), good internal...
