...Khawaja Fawad Latif; Louise Bunce; Muhammad Shakil Ahmad Purpose Student loyalty is important if universities are to stay in business by recruiting and retaining satisfied students who provide positive evaluations of their university to others. The current study employed a theoretical framework...

...Hayford Amegbe; Charles Hanu; Farouq Mensah Purpose The purpose of this paper is to examine the role of employees’ behavioural factors in increasing students’ loyalty. It specifically examines the direct and indirect mediations between employees’ service quality, trust and intimacy. The focus...

...Abdul-Nasser El-Kassar; Dania Makki; Maria Alejandra Gonzalez-Perez Purpose The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student–university identification and student loyalty. It also examines the mediating effect...

...Ali Dehghan; John Dugger; David Dobrzykowski; Anne Balazs Purpose – In this paper, a model of student loyalty with graduate online programs utilizing relationship marketing theory elements was developed. The relationships between service quality, commitment and satisfaction, reputation...

...Cedwyn Fernandes; Kieran Ross; Mohammad Meraj Purpose The purpose of this paper is to verify and estimate the impact of the antecedents of Programme satisfaction and to explore its link with student loyalty in the higher education (HE) sector in the United Arab Emirates (UAE). Design...