... marketing strategies. Design/methodology/approach This is primarily a quantitative study aimed at developing a marketing mix for a graduate institute at NCYU in Taiwan. A survey using stratified random sampling was conducted, with 14 universities from four different areas in Taiwan randomly selected...

... is gained by using the aggregation method, in which the sum of the product of the strength of each control belief is multiplied by the perceived likelihood of the control factor. Decision making Higher education Overseas students Taiwan Australia Generally, the major factors attracting...

.../value This article applies to strategies on job satisfaction for the current Taiwanese and Chinese faculty at colleges. © Emerald Group Publishing Limited 2005 Job satisfaction Academic staff China Taiwan The purpose of the present study is to compare the job satisfaction levels...

...Y.L. Jack Lam; C.M. Marshall Chan; H.L.W. Pan; H.C.P. Wei Against the backgrounds of twin forces (grass‐root and government) that have governed the reform movement in Taiwan since 1995, the present paper attempts to assess school development along the path towards learning organizations. Guiding...

...Y.L. Jack Lam; H.C. Peggy Wei; H.L. Wendy Pan; C.M. Marshall Chan Reports upon research carried out in Taiwan to assess the relative importance of external environment, internal conditions and contextual variables as the major source or momentum for school organizational learning. Maps out...