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Keywords: Theory of Reasoned Action
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Journal Articles
Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice
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International Journal of Educational Management (2020) 34 (4): 709–724.
Published: 23 December 2019
... of perceived source credibility on attitudes and intentions towards taking influencers’ advice on university choice using the Theory of Reasoned Action (TRA) and source credibility theory. This study has three research objectives: to investigate the influence of source credibility on students’ attitudes...
