... of this paper is to examine the key marketing messages used in their prospectuses. Design/methodology/approach The 2017 undergraduate prospectuses of 121 universities in the UK (out of the 134 members of University UK) were thematically analysed using NVivo10. Findings Messages were predominantly about...

.... It also examines the influence of brand choice attainment on both satisfaction and participation behaviour. Design/methodology/approach – Drawing on an empirical survey of 238 international students in UK universities, the model was tested using structural equation modelling. Findings...

... will require concentration on the process of learning. It is contended that partnership between providers of education is essential to achieve its objectives. © MCB UP Limited 1988 Accountability Change Education Examinations Quality UK QUALITY OF SCHOOLING 3 This article describes how...

.... Teamwork is an essential ingredient for effective organisational development, allowing authority to be delegated without releasing central control. Change Education Management Team Work UK © MCB UP Limited 1987 6 INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENT This article seeks...