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Keywords: University marketing
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Journal Articles
Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice
Available to Purchase
International Journal of Educational Management (2020) 34 (4): 709–724.
Published: 23 December 2019
... diploma programmes. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Education Theory of Reasoned Action University marketing University recruitment Source credibility theory Self-financing Understanding the influences in the decision...
Journal Articles
Online search for information about universities: a Hong Kong study
Available to Purchase
International Journal of Educational Management (2018) 32 (3): 511–524.
Published: 09 April 2018
... 2018 Emerald Publishing Limited Licensed re-use rights only Higher education institutions Enrolment Online university information search University marketing University recruitment Gender has been studied widely across various disciplines and has become more prominent...
