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Keywords: University recruitment
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Journal Articles
Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice
Available to Purchase
International Journal of Educational Management (2020) 34 (4): 709–724.
Published: 23 December 2019
... diploma programmes. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Education Theory of Reasoned Action University marketing University recruitment Source credibility theory Self-financing Understanding the influences in the decision...
Journal Articles
Online search for information about universities: a Hong Kong study
Available to Purchase
International Journal of Educational Management (2018) 32 (3): 511–524.
Published: 09 April 2018
...Phoebe Wong; Daisy Lee; Peggy M.L. Ng Purpose A fuller understanding of the information search behaviour of prospective students in the digital era is one of the keys to success in university recruitment. The purpose of this paper is to investigate students’ university choice factors in relation...
