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Keywords: Value-based pricing
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Journal Articles
Pricing for higher education institutions: a value-based approach
Available to Purchase
International Journal of Educational Management (2016) 30 (6): 929–940.
Published: 08 August 2016
...) expectations of the service and the costs in comparison to the competitors. Understanding the value and creating customer value are a means to attain competitive advantage and constitute the basis of price setting. Drawing upon this belief, as an initial step towards value-based pricing method, the possible...
