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Keywords: w-CRM
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Journal Articles
International Journal of Educational Management (2019) 33 (5): 954–964.
Published: 08 July 2019
...Shiv Ratan Agrawal; Divya Mittal Purpose The purpose of this paper is to explore the key role of WhatsApp as WhatsApp-customer relationship management (w-CRM) for strengthening the relationship in the education sector. The paper is exploratory in nature. Design/methodology/approach A self...
