A Decision System to Aid Canadian Exports to Europe

Today, many Canadian firms are seeking additional profits through sales to the European Community (EC). Successful market development in Europe will first require good contacts to obtain the best distribution channels. Access to the EC can hence be complicated through lack of knowledge of logistics systems in Europe and in particular countries. Secondly, vast numbers of rules, regulations and laws govern the exportation business. A firm can get bogged down simply from red tape. A European logistics information system could facilitate expansion to the EC. If properly designed and implemented, such a system could support a user in dealing with the two preceding issues. That system could furnish data on European logistics, and help especially with legal questions and paperwork. This article presents a conceptual model, and the general requirements and capabilities, of such a decision system to aid Canadian exports to Europe.