This paper aims to investigate critical change management factors in small and medium enterprises (SMEs), shedding light on key aspects of resilient organizational strategies.
The research adopted a mixed-methods approach, including inductive content analysis to identify the drivers and the best-worst method with data collection from eight subject matter experts.
The drivers selected by the experts as most important were “the existence of a plan with clear guidelines and steps for organizational change” and “leadership engagement to motivate and support employees” (with weights of 0.31 and 0.25, respectively). Disparities in experts’ opinions arise concerning perceptions of management evolution, leadership styles and communication efficacy. The findings suggest that leadership needs to adopt a more inclusive and participatory approach to drive better outcomes in SMEs. Furthermore, flexibility and adaptability were identified as fundamental traits for maintaining competitiveness in the market.
The research’s originality lies in its focused and data-driven approach applied to the Brazilian context. This study offers a new methodological contribution by integrating the best-worst method with qualitative content analysis to prioritize and contextualize critical change management factors specific to SMEs. Unlike previous research that has mainly addressed general challenges or descriptive analyses, this study provides applied results for managers and policymakers. Also, it presents a replicable framework for exploring similar organizational challenges in other contexts.
