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Sanjeev Prashar
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Journal Articles

The transversal of nostalgia from psychology to marketing: what does it portend for future research?

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Sudhir Rana, Sachin Kumar Raut, Sanjeev Prashar, Majdi Anwar Quttainah
Journal: International Journal of Organizational Analysis
International Journal of Organizational Analysis (2022) 30 (4): 899–932.
https://doi.org/10.1108/IJOA-03-2020-2097
Published: 02 November 2020
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Journal Articles

Influence of pre-crisis reputation and COO on diminishing a product-harm crisis

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Mukesh Kumar, Chandan Parsad, Umesh Kumar Bamel, Sanjeev Prashar, Archana Parashar
Journal: International Journal of Organizational Analysis
International Journal of Organizational Analysis (2020) 28 (4): 857–872.
https://doi.org/10.1108/IJOA-08-2019-1852
Published: 09 January 2020
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