Issues

The art of building initial trust in medical services

Mellina da Silva Terres; Kenny Basso
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Public attitudes toward traditional Chinese medicine and how they affect medical treatment choices in Hong Kong

Kara Chan; Lennon Tsang
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Emotions and satisfaction at the hospital: A comparison between public and private health providers in Italy

Mariella Pinna; Giacomo Del Chiappa; Marcello Atzeni
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Nobody understands me! The need for empathy: Exploring the mind-set of consumers with medical problems

Omer Topaloglu; Yusuf Erkaya
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Entrepreneurial orientation: Its importance and performance as a driver of customer orientation and company effectiveness among retail pharmacies

Brent Smith; Thanigavelan Jambulingam
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Vaccine promotion: impact of risk level on attitudes

Jennifer L. Lemanski; Jorge Villegas
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Building pharmaceutical relationship marketing and social media impact: An empirical analysis

Chris I. Enyinda; Alphonso O. Ogbuehi; Chris H. Mbah
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