Issues

Congruence and celebrity endorser credibility in Japanese OTC drug advertising

Mariko Morimoto
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Hospital service quality as antecedent of patient satisfaction – a conceptual framework

Swapnarag Swain; Nirmal Chandra Kar
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Merger, acquisition – right move or emotional move for growth – case study of sun pharmaceutical

Rajesh Kumar Srivastava
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Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy: Empirical evidences from India

Rohit Trivedi; Khyati Jagani
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Predicting cross-cultural intentions to engage in physical activity

Najam Us Saqib
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An investigation of healthcare supply chain management and patient responsiveness: An application on public hospitals

Abdussamet Polater; Osman Demirdogen
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Empirical research on CBBE scale for medical tourism

Diya Guha Roy; Srabanti Mukherjee; Sujoy Bhattacharya
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