Issues

Readiness of lean sustainability in healthcare organizations

Albi Thomas; M. Suresh
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The power of social media fitness influencers on supplements: how they affect buyer’s purchase decision?

Nilesh Kumar; Zubair Nawaz; Pavitra Samerguy
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What motivates users to continually use wearable medical devices? Evidence from a developing nation

Mohit Jamwal; Honey Kanojia; Neeraj Dhiman
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Public health promotion of COVID-19 vaccination to rural consumers: synthesising the role of social media and religious belief systems

Divaries Cosmas Jaravaza; Joshua Risiro; Paul Mukucha; Nomuhle Jaravaza
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The promulgation of group purchasing organizations into the healthcare sector in India

Md Kamal Hossain; Vikas Thakur
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Modelling the factors impacting customer engagement for branded content in healthcare

Trishala Chauhan; Shilpa Sindhu; Rahul S. Mor
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Consumers’ preferences for endoscopes: a discrete choice experiment

Teik-Leong Chuah; Meenchee Hong; Behzad Foroughi
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From consumer values to attributes of natural health products for concentration and cognition: insights from a means-end-chain study

Miriam Eugenia Wolf; Agnes Emberger-Klein; Klaus Menrad
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