Issues

Electronic detailing (e‐detailing) of pharmaceuticals to physicians: a review

Fadi M. Alkhateeb; William R. Doucette
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Pharmaceutical sales performance: A proposed study measuring behavioral aspects of self‐efficacy as compared to general self‐efficacy

Annette Ryerson
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Ethical issues in the pharmaceutical industry: an analysis of US newspapers

George P. Sillup; Stephen J. Porth
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Insights into public preferences for pharmaceutical funding

Jennifer A. Whitty; Sharyn R. Rundle‐Thiele; Paul A. Scuffham
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Modeling the effects of physician‐directed promotion using genetic algorithm‐partial least squares

Chee Wooi Lim; Toru Kirikoshi; Katsuhiko Okano
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Editorial

The growing body of research in pharmaceutical and healthcare marketing

Avinandan Mukherjee
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