Issues

Understanding purchase intention in SARS-CoV-2 medication industry: moderating roles of technological competency

Long Kim; Sook Fern Yeo
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Empowering healthier decisions: the impact of consumer innovativeness on linking perceived benefits with protective health behaviors through digital marketing in the health-care sector

Jack Ng Kok Wah
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Assessing the role of service quality, customer experience and perceived value as mediator on customer loyalty: evidence in Indonesian pharmacies

Nindya Valya Diwayanti; Widayat Widayat; Iqbal Robbie
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Regulatory compliance and procurement practices: insights from pharmaceutical companies in Kumasi

Théophile Bindeouè Nassè; Isaac Ansong; Felicia Naatu
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A systematic literature review on health-care logistics

Debasmita Paul; Surya Prakash Singh; Abhijit Majumdar
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Attitudes toward direct-to-consumer healthcare service advertising and perceptions of information features: comparison of physicians and marketers

Sung-Yeon Park; Gi Woong Yun; Daniel M. Cook; Max J. Coppes
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The determinant factors of telemedicine users’ behavioral intentions on telemedicine applications: the role of personal innovativeness moderation

Brillia Yulasutu; Jap Jeslin Anneta Jollen; Mochammad Fahlevi
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Leveraging corporate reputation to drive patient loyalty: Strategic insights into intangible assets in Germany’s SARS-CoV-2 vaccine market

Christian Schäfer
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The impact of managerial innovation skills on neuromarketing implementation in the pharmaceutical sector

Sanaa Mostafa Mohammed; Mohammed Thani Alhumaid
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Ethical and practical aspects of AI implementation in the pharmaceutical industry

Ruta Abramova; Mariia Filatova; Maryia Sazonava; Kseniya Serikova
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