Issues

Book Review

Fusion for Profit: How Marketing and Finance can Work Together to Create Value

Bansari Shah
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Management commitment to service quality and service recovery performance: A study of frontline employees in public and private hospitals

Michel Rod; Nicholas J. Ashill
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The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople: A UK perspective

Charles E. Pettijohn; Elizabeth J. Rozell; Andrew Newman
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Analysis of neonatal health in South Asia

Muhiuddin Haider; Avinandan Mukherjee
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Health beliefs related to willingness to accept treatment of pain with potentially addictive drugs

Kimball P. Marshall; Lisa A. Micich; Arthur G. Cosby
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Measuring perceived service quality for public hospitals (PubHosQual) in the Indian context

Jayesh P. Aagja; Renuka Garg
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Editorial

Market orientation in healthcare: focus on the patient

Avinandan Mukherjee
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Note from the publisher

Measuring the impact of research

Rebecca Marsh
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