Issues

Book Review

Drugs and Money – Prices, Affordability and Cost Containment

Sushma Drabu; Smriti Khatri; Surinderjeet Singh; Pratyush Lohani; Roshan Kumar Sahu
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Users' consumption of healthcare videos on hospital web sites

Edgar Huang; Davide Bolchini; Josette F. Jones
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Determinants of consumer‐driven healthcare: Self‐confidence in information search, health literacy, and trust in information sources

Sejin Ha; Yun Jung Lee
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National study of injury‐increasing analgesics in the elderly

Steven A. Blackwell; David K. Baugh; Melissa A. Montgomery; Gary M. Ciborowski; Jesse M. Levy
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Lifetime value model in the medical sector: a case study of a restoration and beauty clinic

Z. Zare‐Hoseini; M.J. Tarokh; H. Jabbari Nooghabi
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Editorial

Not by survey only: alternate methodologies in healthcare marketing research

Avinandan Mukherjee
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Note from the publisher

A new company descriptor takes us into a new era

Rebecca Marsh
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