Issues

Factors influencing scope and acceptability of E‐detailing as a pharmaceutical marketing communication tool in emerging economies like India: Views of the company personnel

Saikat Banerjee; Sampada Kumar Dash
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Health expenditure efficiency: implications for pharmaceutical marketing

Peter Hilsenrath
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E‐health information search intentions of Turkish internet users

Bahar Yaşin; Hilal Özen
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The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices

Alex Wang
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Late entrant over‐the‐counter and Rx market entry strategies: An investigation in the pharmaceutical industry

Erin Cavusgil; Z. Seyda Deligonul; Roger Calantone
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Editorial

The healthcare research agenda: rigor and relevance

Avinandan Mukherjee
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