Issues

Book Review

The Strategic Pricing of Pharmaceuticals

Fadi M. Alkhateeb; Rachel Adkins
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Brand salience of OTC pharmaceuticals through package appearance

Hannele Kauppinen‐Räisänen; Richard A. Owusu; Bylon Abeeku Bamfo
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Investigating the effects of cosmeceutical product advertising in beauty‐care decision making

Juan Meng; Po‐Lin Pan
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Users' preferred interactive e‐health tools on hospital web sites

Edgar Huang; Chiu‐chi Angela Chang; Poonam Khurana
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Changing paradigms in the long‐term care market: Perspective of the pharmaceutical industry

Laryssa Wozniak; Mahmud Hassan; Dale Benner
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Prescription drug request and denial

Doohee Lee; Dennis Emmett
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Editorial

A potpourri of patient perspectives in pharmaceutical and healthcare marketing

Avinandan Mukherjee
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