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David Di Zhang
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Journal Articles
Quality alone is not enough to be trustworthy: The mediating role of sincerity perception
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (2): 226–242.
Published: 27 May 2014
Journal Articles
Brand personality and customer trust in community pharmacies
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (3): 175–193.
Published: 06 September 2011
