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Direct to consumer advertising of robotic heart bypass surgery: Effectiveness, patient satisfaction and clinical outcomes

Soroosh Kiani, Dinesh Kurian, Stanislav Henkin, Pranjal Desai, Frederic Brunel, Robert Poston

International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 358–375.

https://doi.org/10.1108/IJPHM-05-2015-0016

Published: 07 November 2016

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