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Journal Articles

Does CSR matter in the pharmaceutical distribution industry?: The balanced scorecard perspective

Gholamhossein Mehralian, Leila Zarei, Mehdi Akhgari, Mohammd Peikanpour

International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (2): 228–243.

https://doi.org/10.1108/IJPHM-05-2017-0028

Published: 20 May 2019

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Journal Articles

Pharmaceutical innovation and market share: evidence from a generic market

Nazila Yousefi, Gholamhossein Mehralian, Hamid Reza Rasekh, Hossein Tayeba

International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 376–389.

https://doi.org/10.1108/IJPHM-06-2015-0028

Published: 07 November 2016

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Journal Articles

Developing a model for an agile supply chain in pharmaceutical industry

Gholamhossein Mehralian, Forouzandeh Zarenezhad, Ali Rajabzadeh Ghatari

International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (1): 74–91.

https://doi.org/10.1108/IJPHM-09-2013-0050

Published: 07 April 2015

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