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Jihad Mohammad
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Journal Articles
Pro-environmental behavior in nutricosmetics product purchase context: Scale development and validation
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (2): 217–250.
Published: 13 March 2020
Journal Articles
“I buy green products, do you…?”: The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (1): 89–112.
Published: 10 January 2020
