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The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters

Matti Haverila, Russell Currie, Kai Christian Haverila, Caitlin McLaughlin, Jenny Carita Twyford

International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 300–324.

https://doi.org/10.1108/IJPHM-01-2022-0009

Published: 05 December 2023

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