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Prioritization of barriers to the implementation of medical equipment marketing strategies using the analytic hierarchy process (AHP)

Donya Gazerani, Mohammadkarim Bahadori, Mohammad Meskarpour_Amiri, Ramin Ravangard

International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (4): 489–499.

https://doi.org/10.1108/IJPHM-06-2018-0031

Published: 06 August 2019

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