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Journal Articles

Mapping maternity care journeys: a qualitative comparison of patient experiences in private and government hospitals in India

Ankit Singh, Neha Patil, Revathinanda A.K., Rajiv Yeravdekar

International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1209–1233.

https://doi.org/10.1108/IJPHM-08-2024-0091

Published: 13 May 2025

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Journal Articles

The effect of social media engagement on telemedicine adoption: an empirical study

Jhanvi Dass, Rajiv Yeravdekar, Ankit Singh

International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 401–423.

https://doi.org/10.1108/IJPHM-08-2023-0072

Published: 14 November 2024

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Journal Articles

Role of fashion-consciousness, health-awareness and environmental concerns on millennials’ usage of smartwatches

Srushti Gadge, Sneh Kasera, Rajiv Yeravdekar, Ankit Singh, Vivek Borlepawar

International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (4): 675–691.

https://doi.org/10.1108/IJPHM-06-2023-0047

Published: 05 June 2024

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