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Saroj Kumar Datta
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Journal Articles
Factors influencing prescribing decisions among physicians: an empirical study on generic drugs
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (4): 330–360.
Published: 06 November 2017
Journal Articles
Conceptualisation of branding: strategy based on the Indian pharma sector
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 175–198.
Published: 21 June 2013
