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Journal Articles

Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

Boon-Liat Cheng, Tat-Huei Cham, Zijie Gao, Mohd Fairuz bin Abd Rahim, Teck Chai Lau, Michael M. Dent

International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (4): 621–648.

https://doi.org/10.1108/IJPHM-06-2022-0057

Published: 15 May 2024

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Journal Articles

Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

Faerozh Madli, Stephen Sondoh, Andreas Totu, Ramayah T., Yuzainy Janin, Sharifah Nurafizah Syed Annuar, Tat-Huei Cham

International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 252–275.

https://doi.org/10.1108/IJPHM-08-2022-0077

Published: 19 December 2023

View article titled, Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

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Journal Articles

Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

Tat Huei Cham, Yet Mee Lim, Nai Chiek Aik, Alexander Guan Meng Tay

International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 412–431.

https://doi.org/10.1108/IJPHM-02-2016-0012

Published: 07 November 2016

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