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Yam B. Limbu
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Journal Articles
Corporate social responsibility and hospital brand advocacy: Mediating role of trust and patient-hospital identification and moderating role of hospital type
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (1): 159–174.
Published: 11 October 2019
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3)
Published: 30 August 2013
Journal Articles
An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising: The moderating role of product involvement
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (1): 23–38.
Published: 30 March 2012
