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Journal Articles
The influence of the number of presented symptoms in product‐claim direct‐to‐consumer advertising on behavioral intentions
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 265–284.
Published: 30 August 2013
Journal Articles
Consumer perceptions of product‐claim versus help‐seeking direct‐to‐consumer advertising
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International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (3): 232–246.
Published: 07 September 2010
