...). The relationships between attitudes, behavioural intentions towards using NPIs, actual use of NPIs and word-of-mouth (WOM) were examined and compared between early and late adopters. Design/methodology/approach A survey was conducted to test the hypotheses with partial least squares structural equation...

...Divaries Cosmas Jaravaza; Fanny Saruchera Purpose The purpose of this paper is to investigate the effects of culture on attitudes to contraception by rural-based women in a developing economy. Design/methodology/approach Based on data collected from 395 rural women in Eastern Zimbabwe...

... as part of their promotional strategy. Given many PGTs are available without a prescription or physician order and the lack of empirical research examining the effects of PGT‐DTC, this paper seeks to examine consumer attitudes, intentions, and behavior in response to a PGT‐DTC ad with and without...