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Keywords: Behavioural intentions
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 300–324.
Published: 05 December 2023
...). The relationships between attitudes, behavioural intentions towards using NPIs, actual use of NPIs and word-of-mouth (WOM) were examined and compared between early and late adopters. Design/methodology/approach A survey was conducted to test the hypotheses with partial least squares structural equation...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (2): 126–145.
Published: 14 June 2018
... of this study resides in simultaneously considering the role of cognitive and affective components on patients’ satisfaction and behavioural intention, and segmenting patients based on their emotional responses. Moreover, only few studies provide a comparison of public and private hospitals in Italy...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (1): 48–74.
Published: 04 April 2016
...Rama Krishna Naik Jandavath; Anand Byram Purpose The purpose of this paper is to investigate the effect of health-care service quality (HCSQ) dimensions on patient satisfaction and behavioural intentions in selected corporate hospitals from South India. Design/methodology/approach Based...
