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Keywords: Behavioural supply chain management
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 293–310.
Published: 26 August 2025
... as well as Resource-Based View theory in the PSC context. Corresponding author Saurabh Gupta gupta.kankane@gmail.com 27 05 2025 09 07 2025 09 07 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Behavioural supply...
