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Keywords: Brand age
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (4): 330–360.
Published: 06 November 2017
... on the strategic, comprehensive branding model as described by Sanyal et al. (2013) . The constructs such as product branding, corporate branding, opinion leaders’ influence, customers’ (physicians’) perception and need achievement and brand age have been selected from the said model. Perceived...
