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Keywords: Branding
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 175–198.
Published: 21 June 2013
...Shamindra Nath Sanyal; Saroj Kumar Datta; Asok Kumar Banerjee Purpose The purpose of this paper is to address how the concept of branding exists in the pharmaceutical sector and Indian market in particular; and second, how this branding technique might be modified to optimize the marketing...
