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Keywords: Collaboration
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 293–310.
Published: 26 August 2025
... ), collaboration ( COLL ) and information sharing ( IS ) had a significant and substantial impact on SCP as well as on OP . Furthermore, SCP significantly and favorably impacted OP . This suggests that enhancing supply chain practices not only benefits operational efficiency but also contributes...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (3): 445–460.
Published: 03 June 2020
...Hassan Mirza; Hamed Al Sinawi; Naser Al-Balushi; Mohammed Al-Alawi; Sathiya Murthi Panchatcharam Purpose University-industry collaboration yields numerous advantages resulting in potential benefits in funding research and innovation. Despite the numerous benefits, there are various perceived...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (3): 309–326.
Published: 04 September 2017
... and objective information. Originality/value The study demonstrates that the physician–pharmaceutical industry relationship has developed from being ethically precarious and having non-professional related personal benefits, towards becoming a more sustainable collaboration. The mutually beneficial...
