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Keywords: Community pharmacy
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Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (4): 641–663.
Published: 05 October 2020
...Bethany Grew; Jack Charles Collins; Carl Richard Schneider; Stephen Ross Carter Purpose To date, community pharmacy research has largely focused on the impact of service quality elements on patronage behavior. Investigation into the influence of cost and value is limited. The purpose of this study...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (4): 447–462.
Published: 15 October 2018
... 06 2018 26 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Social media Web 2.0 Communication Community pharmacy Pharmacy 2.0 Relational marketing Analyzing usability is important because a website that is difficult...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (3): 248–270.
Published: 04 September 2017
...David M. Scott; Tom Christensen; Anqing Zhang; Daniel L. Friesner Purpose This study aims to assess whether patients [who receive community pharmacy services at locations where routine medication therapy management (MTM) care is reimbursed] who were adherent to their medications generated lower...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (2): 226–242.
Published: 27 May 2014
... trust in the context of community pharmacy. In this paper, we further examine how customers internalize the service encounters and subjectively evaluate the experience and, ultimately, develop a trusting relationship with community pharmacies. By understanding this mediating relationship, pharmacies...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (3): 175–193.
Published: 06 September 2011
...Jason Perepelkin; David Di Zhang Purpose The community pharmacy industry is an increasingly competitive sector, where independent pharmacies must compete with national and multinational chains for market share. Each pharmacy seeks to differentiate and earn customer trust. The purpose of this paper...

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