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Keywords: Coronary artery bypass grafting
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Journal Articles
Direct to consumer advertising of robotic heart bypass surgery: Effectiveness, patient satisfaction and clinical outcomes
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 358–375.
Published: 07 November 2016
... Coronary artery bypass grafting Direct to consumer Minimally invasive surgery The past 15 years have seen a dramatic growth in US direct-to-consumer advertising (DTCA) expenditures in health care. Despite this, DTCA remains an under-studied phenomenon of critical importance in pharmaceutical...
