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Keywords: DTC brand websites
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Journal Articles
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (4): 306–329.
Published: 02 November 2015
... adults. Study subjects were randomly assigned to one of three live websites: pharmaceutical company-sponsored disease information website; DTC brand website with a high level of trust cues; and DTC brand website with a low level of trust cues. After viewing the assigned websites, participants completed...
