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Journal Articles

Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism

Ida Darmawan, Hao Xu, Jisu Huh

International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (3): 354–370.

https://doi.org/10.1108/IJPHM-06-2020-0049

Published: 21 June 2021

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Journal Articles

Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)

Brent Rollins, Jisu Huh, Nilesh Bhutada, Matthew Perri

International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 1–17.

https://doi.org/10.1108/IJPHM-06-2019-0042

Published: 03 December 2020

View article titled, Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)

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Journal Articles

Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites

Jisu Huh, Wonsun Shin

International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (4): 306–329.

https://doi.org/10.1108/IJPHM-05-2014-0026

Published: 02 November 2015

View article titled, Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites

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Journal Articles

The state of public research on over‐the‐counter drug advertising

Denise E. DeLorme, Jisu Huh, Leonard N. Reid, Soontae An

International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (3): 208–231.

https://doi.org/10.1108/17506121011076156

Published: 07 September 2010

View article titled, The state of public research on over‐the‐counter drug advertising

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Journal Articles

Seniors' perceptions of prescription drug information sources

Denise E. DeLorme, Jisu Huh, Leonard N. Reid

International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (2): 107–127.

https://doi.org/10.1108/17506120710762979

Published: 03 July 2007

View article titled, Seniors' perceptions of prescription drug information sources

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Comparison of the effects of help-seeking and product-claim direct-to-consumer advertising (DTCA) and the underlying mechanism

Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)

Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites

The state of public research on over‐the‐counter drug advertising

Seniors' perceptions of prescription drug information sources

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