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Journal Articles

Effects of endorser type and testimonials in direct-to-consumer prescription drug advertising (DTCA)

Brent Rollins, Jisu Huh, Nilesh Bhutada, Matthew Perri

International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 1–17.

https://doi.org/10.1108/IJPHM-06-2019-0042

Published: 03 December 2020

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Journal Articles

Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements: An elaboration likelihood model approach

Brent Rollins, Nilesh Bhutada

International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (2): 164–177.

https://doi.org/10.1108/IJPHM-05-2013-0024

Published: 27 May 2014

View article titled, Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements: An elaboration likelihood model approach

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Journal Articles

Consumers' evaluation of brief summary formats of print direct‐to‐consumer advertisements

Nilesh Bhutada, Aparna Deshpande, Ajit Menon, Matthew Perri

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 296–312.

https://doi.org/10.1108/IJPHM-04-2013-0016

Published: 30 August 2013

View article titled, Consumers' evaluation of brief summary formats of print direct‐to‐consumer advertisements

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