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Keywords: DTC prescription drug advertising
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Journal Articles
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (4): 306–329.
Published: 02 November 2015
... particular drug brand and, thus, look like non-advertising health information websites (Mackert et al., 2011). © Emerald Group Publishing Limited 2015 DTC prescription drug advertising DTC brand websites Online health information sources Despite the growing importance...
Journal Articles
DTC drug advertising ethics: laboratory for medical marketing
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (4): 374–390.
Published: 25 November 2013
...Avinandan Mukherjee, Yam Limbu; Michael Mackert; Marie Guadagno; Amanda Mabry; Lindsay Chilek Purpose – The aim of this paper is to call for an increased focus on the ethics of direct-to-consumer (DTC) prescription drug advertising. This is important, not only to improve DTC prescription drug...
