... information available (i.e. of a cognitive and emotional nature) to make the best decision. In fact, Kunreuther et al. (2002) suggest that future studies could develop a better model of choice for high‐consequence decision making incorporating psychological considerations such as affect...

...Doohee Lee; Dennis Emmett Purpose Prescription drug requests and physician denial are important aspects of medical decision making, but little research has been done to identify factors linked to prescription drug request and physician denial. This paper aims to explore factors in relation...

... Thinking , Little, Brown & Company , New York, NY . Hardman , D. (2009), Judgment and Decision Making: Psychological Perspectives , Wiley‐Blackwell , Hoboken, NJ . Kahneman , D. and Tversky , A. (1979), “ Prospect theory: an analysis of decisions under risk...

...Sunyna S. Williams; Amy Heller Purpose The purpose of this research is to identify audience segments of Medicare beneficiaries, for the development of targeted and tailored communication activities to promote informed health care decision making. Design/methodology/approach Secondary analysis...

... complex and convoluted healthcare systems. A new perspective on healthcare marketing needs to be considered. Greater consumer access to healthcare information could improve patient decision making. To accomplish this, greater institutional diffusion of evidence‐based healthcare practices is needed...

... ; Lindlof and Taylor, 2002 ; McCracken, 1988). Advertising Information searches Qualitative research Consumers Elderly people Decision making Information is essential to informed consumer decisions about prescription drugs. Consumers acquire drug information from various interpersonal...